Since the beginning of the COVID-19 pandemic, over 246,000 New Yorkers have fled the city for the safety of the suburbs.

Figures show that a great many of these have migrated to the fresh air and more relaxed way of life offered by the Hamptons. Bridgehampton boutique, Blue One is proud to have been able to help lots of these New Yorkers to reinvent their style during what has been an incredibly challenging year.

Crystal Clear Style

Launched in March 2007, Blue One is owned and run by former model, Jarret Willis and, fashion maven, Crystal Smith Willis; a husband and wife team who share a passion for fashion amongst other things. Known locally as Hamptons royalty, the dynamic duo specialise in providing hand-selected, high end fashion to the Hampton’s elite through their unique personal shopping experience. The Blue One boutique is a New York loft style space which provides a haven for customers who come from far and wide for on-trend, curated fashion.

Dedicated Followers of Fashion

While NYC may be the city that never sleeps, it seems that, for a great number of people, the Hamptons have awakened a passion for a simpler way of life - as well as lower tax regimes. Although the migration was initially seen as a temporary measure; with many simply moving to their vacation home, figures show that, for the majority of these people, the move is set to become a permanent one.  This is great news for Blue One whose Instagram account has almost 80,000 followers.

The Door is Always Open

While so many stores in NYC have closed their doors, Blue One is still very much open for business to its clientele. Much more than just a boutique, Blue One has become the go-to fashion house for some of New York’s elite and clients include New York billionaires who are happy to fly the couple out to them by private jet in order to take advantage of their experience and expertise. The secret to Blue One’s success lies in the owner’s dedication to travelling far and wide to find the world’s best new and independent designers.  Co-founder, Crystal Willis says, ‘We strive to know our clients’ personal style needs.  Our hope is to bring this personal service to your online shopping experience’. This is without a doubt an ambition which has been realized during the pandemic which has resulted in a huge amount of people being confined to their homes.

Now that 2021 is firmly underway, Blue One, which is located at 2397 Montauk Hwy, Bridgehampton, New York, continues to go from strength to strength as its founders pave the way as influencers for a whole new breed of style-savvy New Yorkers.