Following the release of the highly anticipated full-length trailer for Wicked, actress Cynthia Erivo, who plays the iconic role of Elphaba, experienced a significant surge in her social media following.

Within a short period, Erivo gained over 8,000 new followers on Instagram.

The trailer, which has already garnered an impressive 1.7 million views on the Universal Pictures YouTube page, has also driven a substantial increase in followers for the film's official Instagram account, which saw an addition of 15,000 new followers.

This spike in Erivo's Instagram followers was highlighted by a study conducted by theatre ticket company SeatPlan. The research utilized data from Social Blade to track the increase in followers and employed a social media marketing calculator to estimate the potential earnings from sponsored posts. The findings revealed that Erivo could earn approximately $9,100 (£7,100) for a single sponsored post following the boost in her follower count.

Despite not being the most prominent or widely followed star in the cast, Erivo's impressive gain in followers underscores her rising popularity and the significant interest in her portrayal of Elphaba. This increase is particularly noteworthy given the current trend of actors blocking numerous users on social media.

Anticipation for the film, set to be released this November, is high. Fans are eagerly awaiting the spectacle, especially given the movie's substantial $145 million (£114 million) budget. Ben Jackson, CEO of SeatPlan, commented on the excitement surrounding the film:

“This year’s Wicked adaptation has been a long time in the making, and fans are eager to see if this big-budget movie, with all its allure, will deliver the magic they hope for. Erivo is well known in the musical theatre world, and her transition from stage to screen has garnered much well-deserved recognition. With her talent and charisma, she is poised to bring a fresh and dynamic perspective to the iconic role of Elphaba. It's thrilling for fans of the original musical to see how she and the rest of the all-star cast will bring the adaptation to life.”

Erivo’s rise in social media followers, alongside the increased interest in the film’s official account, reflects the growing excitement and anticipation for this major cinematic release. As the release date approaches, both Erivo and the film continue to captivate audiences and build momentum.