iRobot, the pioneering company behind the Roomba robotic vacuum, has appointed Gary Cohen as its new CEO, succeeding longtime leader Colin Angle.

Cohen, former CEO of Timex and Qualitor Automotive, brings a wealth of experience in commercial growth, product innovation, and global distribution to the role, signaling a significant shift in leadership style for the company.

Cohen joins iRobot during a challenging period, following a recent workforce reduction and the cancellation of Amazon's acquisition plans. With competition in the robotic vacuum market intensifying and iRobot's portfolio struggling to diversify, Cohen's appointment underscores the company's need for strategic leadership and operational efficiency to navigate these challenges.

Andrew Miller, chairman of iRobot's board, expressed confidence in Cohen's ability to drive the company forward, citing his proven track record in leading global consumer businesses through adversity. As iRobot aims to return to profitable growth, Cohen's appointment marks a pivotal moment in the company's trajectory, with expectations high for his ability to reinvigorate the consumer robotics category and steer iRobot towards a successful future.

Established in 2002, iRobot revolutionized the home robotics industry with the Roomba, yet has faced hurdles in expanding its product portfolio beyond this flagship offering. The company's efforts to diversify have been met with intensified competition and pricing pressures. Cohen's appointment signals a strategic shift for iRobot, as his background emphasizes commercial growth, product innovation, and operational efficiencies, contrasting with the technical expertise of the company's founders.

During the transition, interim CEO Glen Weinstein will continue to support iRobot for the next two months. As iRobot embarks on this new chapter under Cohen's leadership, the company aims to reinforce its position in the consumer robotics market and bring innovative products to market, ensuring a promising future in the rapidly evolving technology landscape.