Making a success of your business is something that can take time. But once you start bringing in the profits and generating further interest in your business, it’s time to think about growth.

Growing your business can be tough, especially if you’re competing in a difficult market. Having a strategy for growing your business is the best way to expand it, and create a strong position for your business’ future.

Here are 5 ideas to help you expand your business:

1. Focus On Your Existing Customers

While attracting new customers is one way to grow your business, it's important to remember your existing customers - that’s where your potential lies. As these customers will have already purchased from you in the past, it can be easier to encourage them to buy again versus attracting new customers altogether. There are different ways you can get more from your existing customers to help them purchase again.

2. Raise Capital

Sometimes, your expansion plans rely on a capital injection to get off the ground. You could speak to existing investors, take out loans, and even use some of your own funds to help you raise what you need. It also helps to consult a capital markets professional for advice. Experts like Adam Blumenthal on LinkedIn can help find solutions for your business. With the right funding behind you, you can make your expansion dreams a reality.

3. Bring Something New to Your Business

Adding a new product or service to your business is another way to make it grow. It can generate renewed interest in your business, while also putting you ahead of your competition. Do some research into the types of things your customers need and want to help you decide what to bring to your business.

4. Expand Your Marketing Efforts

When your business is first starting up, it makes sense to keep your marketing campaigns low-key and affordable. However, as your business grows, you can afford to kick things up a notch. There are plenty of content marketing ideas you can use to help spread the word about your business and reach a much wider audience. Focus on digital marketing, as this can generate a high level of return for your investment.

5. Go International

Expanding your business overseas is another way to help it grow. There are several steps you’ll need to take to take your business global, and it’s not always a fast process. While there are pros and cons to this strategy, moving into other markets could mean big things for your business’ future. You might want to consider exporting your products first before committing to adding additional locations to your business.

Growing your business takes time, but if you have goals for your business in mind, it’s worth the hard work. Commit to growth and it will happen, marking the beginning of an exciting new chapter for your business.