Each company has different methods to captivate its client base. However, they have used the same successful formula to maintain their success. 

The AIDA formula has been used for centuries in personal messaging, web pages, captivating ads, intelligent targeting and online campaigns. 

👉🏻 1. Attention – Captivate readers out of their routine
👉🏻 2. Interest – Engage people with unusual, counter intuitive or fresh information
👉🏻 3. Desire – Infiltrate into your customers' heart so they want what you’re offering
👉🏻 4. Action – Show your clients the next steps to take your product. 

A lot of businesses address "attention", "interest" and "action" in AIDA, but they forget entirely the "desire". 

Desire is basically the emotion part it’s what touches peoples heart and getting this right takes patience and a lot of confidence. 

This model really helps break down buyer’s journey behaviour into distinct parts. 

A brand is then able to plan marketing and advertising strategies of influencing each part so that a consumer is compelled to be engaged with the brand and ultimately buy its products and services.

Let’s see how this is used from businesses across the world.  

Source and inspiration from https://www.feedough.com/aida-model-explanation-examples-variants