Did you know that 13 billion searches are conducted on Google every day? And that 46% of those searches are local?

Clearly, SEO strategies are an important part of your business. Without it, it's difficult to make your company grow and increase your clientele. Yet, when it comes to gaining local traffic, SEO methods can change a little.

But what do local SEO services look like? How can you optimize your services for the competition? In this blog post, we share specific changes you can make to increase the effectiveness of your local SEO. 

What is Local SEO?

Local SEO is when you make your website more visible to local search engine users. These people are physically in your area and searching for specific types of businesses. 

Depending on your industry, they may also include people looking for services like plumbers, barbers, dentists, or car mechanics. Successful local SEO relies on several factors, including the location of your business and the relevant keywords. 

It requires a strategic plan, lots of research such as social reporting, and constant optimization efforts to stay on top of Google's ever-changing algorithm. Local SEO is a bit different than other forms of SEO. 

Local SEO focuses on driving traffic to your business from the local level. This means your SEO strategies should be targeted toward your potential customers' locations.

Audit your Current Website

You can improve your local SEO with a simple audit of your current website. In addition to checking your pages for issues like broken links and un-optimized content, you should also audit your site for local SEO factors.

For example, your geographic location is one of the most important factors to local SEO. Your website will be buried in the Google results if you're located in the wrong area.

Conduct Keyword Research

Keyword research is another crucial step in optimizing your site for local SEO. By researching your top keywords, you can determine which ones your site isn't ranking for. 

After getting this data, you can create content that boosts your authority and uses these keywords throughout the text. This provides more context and authority around your content, which will improve your rank in the SERPs.

Optimize Meta Data

Another important part of local SEO is your meta data which includes elements such as your page title, meta description, and site URL. You'll want to ensure that these are as descriptive as possible and have your geographic location and relevant keywords. 

Prioritize Client Reviews

Another key factor in improving your local SEO is to focus on generating and prioritizing client reviews on your site. You can boost the content on your site with a few well-placed client reviews. They can provide valuable insight into the quality of your work and help potential clients find you if they are reading negative reviews.

Follow These Tips To Optimize Local SEO Services!

Optimizing local SEO services take lots of effort, but it's essential for any business that wants to remain competitive in today's search engine landscape. Luckily, it's not as challenging as you think, and there are many proven strategies to implement. Explore the rest of our site for more similar articles!