The 7 Most Effective B2B Strategies to Promote Content

07/06/2020 11

Have you ever created content but are not getting traffic?

I see a lot of companies fail at content marketing. They think that once they create content and publish it their job is done and conversions will come rolling in.

Heads up: Unless you’re incredibly lucky or you’re the most famous person in the world, if you don’t put in the effort and promote your content, nothing is going to happen.

Content without promotion is like link building without links or creating a landing page without a call to action or a head without a body.

That’s why promotion should take equal focus with creation.

Here are 7 tried and true content promotion strategies that will drive traffic to your content.

1. Send an Email Broadcast

Content - Send an email broadcast

2. Engage With Your Community

Content - Engage with your community

3. Pay to Promote

Content - Pay to promote

4. Reach Out On Social Media

Content - Reach out on social media

5. Connect With Influencers

Content - Connect with influencers

6. Ask To Include Your Content

Content - Ask to include your content

7. Write For Others

Content - write for others

Comments

Comments (11)

Katy Hemmings

Email marketing still works !

2020-06-07 15:00

Novnish in reply to: Katy Hemmings

Hi Katy, Email marketing still ranks among the best strategy indeed

2020-06-07 16:15

Robert Wilson in reply to: Katy Hemmings

Thank you for replying to my comment. You made my day.

2020-06-07 16:30

Scott Andrews

Thanks for the info

2020-06-07 15:12

Novnish in reply to: Scott Andrews

Cheers Scott

2020-06-07 16:15

Robert Wilson

Social media is underrated. Many content creators forget to share their posts there.

2020-06-07 15:25

Novnish in reply to: Robert Wilson

Hey Robert Absolutely the reach is so huge on social media that you should never ignore it

2020-06-07 16:16

Craig Duncan

Facebook is the best for paid promotion.

2020-06-07 15:40

Novnish in reply to: Craig Duncan

Hi Craig, Yup, especially if you use videos and retarget

2020-06-07 16:17

Reece B

Great insight, appreciated.

2020-06-07 16:55

Novnish Ramesh in reply to: Reece B

Hi Reece, Cheers for the appreaciation

2020-06-07 17:41

Novnish Ramesh

Marketing Expert

Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.

The 7 Most Effective B2B Strategies to Promote Content

1. Send an Email Broadcast

2. Engage With Your Community

3. Pay to Promote

4. Reach Out On Social Media

5. Connect With Influencers

6. Ask To Include Your Content

7. Write For Others

Comments

Novnish Ramesh

Marketing Expert

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