If you are in marketing or have been around the internet at all, then I’m sure you have heard this at one point or another in the last 3-5 years: Is Traditional marketing dead?

Video marketing provides several benefits, from increasing traffic, generating brand awareness, growing revenue and even attracting top talent.

You have “the best, the fastest, the greatest” product or service…we know – we’ve heard it before.

Well, I’m glad you asked! Okay, you obviously didn’t ask me… But by proxy to the conversations around finding and recruiting top talent – I have learned there are quite a few things that we can improve on in order to better find the talent. And while there are quite literally thousands of reasons as to why this is such a difficult task right now – I don’t have time to go through them all. Regardless of the reason – as business owners, executives, and hiring professionals – we need to continue doing what has got us this far; seeing the problem, then finding a solution.

Six years old, laying on my bed, crying. I felt my heart being cut into pieces, with every scream the knife cut a little bit deeper.

It’s no secret – Millennials are a very different generation. We enjoy challenging the status quo, doing things that don’t make us “cool,” and finding innovative and creative ways to solve problems. We are not seeking wealth. We are seeking impact. It’s not that there is, or was, something wrong with previous generations – we simply take pride in standing out and chasing new heights. Not only that – we are living in what I call, “the on-demand content” era. Amid the maturity and growth stages of our lives, we were able to get just about anything we wanted, within minutes. This type of instant gratification – created a level of expectation as we got older.

I recently gave a keynote around personal branding. Because there was such a good response from the audience I decided to break it down in a quick read. Not a 25-minute talk. Personal branding—what is it and why is it important? Whenever I am asked what a personal brand is, this is the easiest way to explain it. It is your reputation—online or offline, it is the way others perceive you. While it's important for several reasons, there are two reasons that I like to refer too. There is an old saying "it's not what you know, it's who you know." Now while this statement holds a lot of truth, in the age of technology and massive disruption, "it's not so much who you know, as much as it is who knows you."