Brand positioning is a crucial aspect of your business strategy.

Your brand strategy should only be as rigorous as your business goals need it to be.

Building a brand is about both new customers and old customers.

Early on when articulating your brand strategy, you need to define the target audience.

Lack of focus is a brand problem.

Plain language is a clear, concise, and easy-to-understand writing style that can benefit your brand in several ways.

Focusing on your strengths can help you create a more efficient work flow with your team.

Moments of truth are based on interactions with your product or brand that either make or break the customer experience.

If you like measurability, you are in good company.

The most valuable brands are the ones that solve deep human needs for their customers.