As a recording and touring guitarist, Michael Staertow has worked with some rock gods during his career such as Lou Gramm (Foreigner), Rudy Sarzo (Whitesnake, Quiet Riot), Paul Rodgers (Bad Company) and Carmine Appice (Rod Stewart) to name but a few.

Mike McFall is the co-founder and CEO of America’s third biggest coffee chain, BIGGBY.

We've had Tweeps, sliding into your DM's, Vaguebooking and Sharebait and now comes along Sadfishing which is being hailed as a toxic threat especially to young children.

Your resumé / CV is your golden ticket to a new career... or potentially the quickest way to kill your prospects of a dream job. Why? Because all too often recruiters / employers are looking at ways to rule you out so they can get to the best candidates, so here I have highlighted some common mistakes that people make which you can easily eradicate:

Would you swap your corn chips for crunchy crickets? What about your macaroni for some moreish mealworms? Well all you have to do is just pop down to your local supermarket for a bag of barbeque flavour cockroaches.

Do you remember when a 'tweet' was the cheery chirp of a bird? When a 'cloud' wandered lonely across the sky? When a 'stream' was a mesmerising meandering flow of water? Or is it just me that is getting sick of how we are gradually killing the English language one word at a time?

Think you are smart? Want to find out quickly? Then simply answer the World's shortest IQ test below.

Last week, Amazon Prime Day became the largest shopping event in history by selling more products than last years Black Friday and Cyber Monday combined. A mind blowing 175 million items were bought in just 48 hours which is a 75% jump on last year - that's more clicks than a school of chatty dolphins.

A few months ago I was invited by Richard Blackburn and Paul McBeth from ECN to attend their #Spirit global conference at the rather splendid Waldorf Astoria hotel in Versailles.

Now in it's 66th year, the Cannes Lions International Festival of Creativity begins next Monday with a promise of creative excellence, cutting edge innovation in communication and the odd glass of Rosé.